Email Marketing Tutorial Video
Emails from Ringy are sent from your email address. In other words, the email address associated with your Ringy account you use to login with. That essentially means you’re using Ringy as a third party email provider to help send your emails. That makes it difficult to avoid your emails going to spam folders or blocked altogether. It is subject to your email provider, the lead's email provider, and each’s spam / blocking filtering. All email responses go directly to your email account and not through your Ringy account.
How Ringy Can Help
Go to the Marketing page in the left hand menu, select Email from the dropdown, and then navigate to the Settings tab. You should fill out your contact information under EMAIL COMPLIANCE found on the left of the page to help avoid your emails going directly to leads’ spam folders or blocked. Please note, whatever you input there will then be included in small print at the bottom of the emails going out to your leads and next to the unsubscribe link. If you do not fill out this section, you are limited to sending 25 emails per day.
You should create a SendGrid account in the EMAIL SETUP section in the left hand side of the Settings tab for Email Marketing, and by choosing the email service, SendGrid. Once created, enter the SendGrid API Key in the text box. Emails sent from your Ringy account will then use your SendGrid account. You will not be charged for sending emails from Ringy while using your own SendGrid account. SendGrid is free if you send less than 100 emails per day. Ringy uses SendGrid to process all users' emails, which means other users' email reputation affects your email delivery. Using your own SendGrid account as opposed to Ringy's will significantly help with email deliverability and allow you to establish your own reputation, unaffected by other users. Check out this article for step by step instructions on setting up SendGrid integration: https://www.ringy.com/knowledge/sendgrid-integration-set-up
You can also choose the email service, Mailgun as an alternative to SendGrid to integrate with for email marketing to help with email deliverability. In order to integrate with Mailgun, you will need to have your own email domain capable of adding a DNS record to it. In other words, you cannot use your gmail account, but your work email domain is a possibility. For example, Ringy employees would use their @ringy.com email addresses, but @gmail.com would not work for integration. Check out this article for step by step instructions on setting up Mailgun integration: https://www.ringy.com/knowledge/mailgun-integration-set-up
What is Email Warm-up?
Email warm up is a way you establish a reputation for a new email account and increase the email sending limit. The warmup process includes sending emails from a new email account, starting with a smaller number, and gradually increasing the number of emails each day.
We suggest sending an email from Ringy to yourself, and then marking it as "Not Spam." Marking an email as "not spam" or "not junk" can help prevent legitimate emails from being sent to spam in the future.