Sales is a fast-moving world. And if you aren't keeping up with the industry, you're being left behind.
And if you're wasting your time with spreadsheets, tracking your sales manually, and typing up every email you want to send from scratch, you're already behind.
Two thirds of a sales rep's time is spent doing tasks other than selling.
That's a lot of time where it's not possible for your sales team to be making sales.
Especially when about a third of a sales rep's tasks could be automated.
And this is where sales apps come in.
Not only will your sales reps be able to cut down on the time they spend doing tasks that aren't selling, they'll also be able to access what they need from anywhere.
A sales app is a sales management tool that allows sales reps to complete and track their tasks from the comfort of, well, anywhere. It's an umbrella term for a category of apps that can help with sales. A sales app may allow for task automation, monitoring, and connecting with your team or prospects, among other things.
Let's face it, selling can be a tough gig. You're constantly juggling deadlines, chasing leads, and fighting for attention in an increasingly crowded marketplace. But with effective sales apps, this doesn't have to be your reality.
Think of it like this: you wouldn't charge into battle with just a slingshot, would you? No, you'd want the latest tech and tools to give you an edge. And that's exactly what sales apps offer.
Here's the lowdown on why sales apps are the ultimate game changer:
Remember, your competitors are already using them, so don't get left behind! Invest in the right tools, and watch your sales soar to new heights.
Because sales apps are such a broad category, there are a variety of different types of sales apps. Some of those apps include:
|
Type of Sales Apps |
Description |
|
Mobile Sales App |
Enables sales reps to access and manage their sales pipeline, contacts, and other data on their mobile devices. |
|
B2B Sales App |
Helps businesses manage their relationships with other businesses, including lead generation, contact management, and opportunity tracking. |
|
Inside Sales App |
Designed for sales reps who work from an office or other fixed location, providing tools for managing leads, emails, and appointments. |
|
Outside Sales App |
Provides tools for salespeople who are often on the road, such as mobile CRM, expense tracking, and prospect mapping. |
|
Field Sales App |
Designed for sales reps who are often in the field, providing tools for lead capture, proposal generation, and order management. |
|
Retail Sales App |
Helps retail businesses manage their sales process, including inventory management, customer loyalty programs, and point-of-sale systems. |
|
Home Sales App |
Helps businesses manage their sales process for home-based businesses, including lead generation, contact management, and appointment scheduling. |
|
Free Sales App |
Provides a basic set of sales tools for free, often with limited features or functionality. |
A mobile sales app is a sales app that's been developed so that it can be used seamlessly on a cellphone, just like any mobile app. Being able to access a sales app (and the data it holds) from your phone means that you can access that data from anywhere, as long as your phone is with you.
A B2B sales app is a sales app created specifically for the use of sales in and for B2B industries/companies. These apps have been designed with the needs of a B2B sales rep or company in mind so they can accommodate things like daily workflow, sales security, stats tracking, and ease of sales.
An inside sales app is a sales app designed to help with inside sales tasks. Inside sales refer to sales that you can do from the comfort of your office – no travel required. Inside sales apps aid in this aspect of sales, helping inside sales reps track and maintain contact with their prospects, among other sales app things.
Examples of inside sales apps are mobile CRM apps.
An outside sales app is a sales app designed to help with outside sales tasks. Outside sales refer to sales that are done outside of the office, by traveling to in-person meetings, conferences, etc. Outside sales apps aid outside sales reps with these tasks. As cited by HubSpot, the difference between outside and inside sales apps is blurry.
Examples of outside sales apps would also include mobile CRM apps or navigational apps like TripIt.
A retail sales app is an app that helps facilitate retail sales. This can be in the way of a retail store's own app that a consumer uses to make a purchase, or an app that aids retail sales reps in ease, tracking, POS etc. There are retail sales apps for both online and in-person sales.
A home sales app, or a real estate app, is a sales app used to aid sales reps (or real estate agents and realtors) with selling houses. Similar to retail sales apps, these can be apps that help the agents behind the scenes in ease, tracking, etc or apps where they list houses for the public to view.
A free sales app is simply a sales app that's free. Some free sales apps have very limited capabilities, with more advanced features being locked behind a paywall. If you're strapped for cash, a free sales app is more efficient than no sales app at all.
This is where you'll find options like an open-source application. An open-source, free CRM app is a bit of a different consideration when compared to the other types of apps on this list, simply because open-source CRMs are often positioned as a free base CRM that you build off of yourself.
Keeping that in mind, features to consider when choosing an open-source free CRM app include:
Mobile sales CRMs are sales apps, but sales apps are not always mobile sales CRMs. It's a much broader category.
A sales CRM is a sales software system that aids sales teams through their sales process, by tracking, monitoring, and creating ease of use of everything in the process, from calling prospects to tracking final sales.
A mobile sales CRM is a sales CRM that has a mobile version (the app) so that the CRM is properly optimized for your phone.
Mobile sales CRMs are important sales apps for sales reps to have in their arsenals. They optimize the sales process and daily workflow for the sales reps themselves but also keep track of everything so other sales reps, managers, and bosses will all know what's going on with the entire sales team.
So even though, like a square is a rectangle, a rectangle's not a square, a mobile sales CRM is a sales app but not all sales apps are mobile sales CRMs, a mobile sales CRM should be one of the sales apps your sales team employs.
And when it comes to mobile sales CRMs, you're spoilt for choice.
However, when it comes to mobile sales CRMs or other sales apps, there are some things you should take into consideration.
When it comes to choosing the sales apps your sales team is going to use, you're not going to want to just pick whatever the first Google result is. You'll have to carefully research what exactly it is you need, and what the best options for sales apps are.
Luckily for you, you can read on for some things you should take into consideration below.
This might seem a little obvious, but because of the wide array of sales apps available to you, it's important to know exactly what you need them for. If you aren't in the real estate business, you don't need a home sales app. If you aren't in retail, you don't need a retail sales app. If your company is not a B2B business, you don't necessarily need B2B sales apps.
Get your sales reps involved with this and figure out exactly what you need your sales apps to be able to do. Ask your reps about time-consuming tasks that could be made quicker with a sales app, difficult tasks that could be made easier with a sales app, aspects of the sales process that a sales app could improve, etc.
Make a list using what you (and your sales team) have come up with. That way you'll already be narrowing down your options, and hopefully, you won't end up paying too much for an app that you'll only use half the features for.
When choosing sales apps, it's important to understand all the costs associated. Some sales apps may include a monthly or annual subscription cost, as well as an implementation or onboarding fee. Some sales apps include different tiers, as well, where price and features will change depending on which tier you purchase.
Ringy includes onboarding agent coaching in every subscription, so you know what the cost is upfront. However, not all sales apps include this in the listed subscription price, so you'll want to make sure you've investigated the full price that the sales app will cost you (upfront, monthly, yearly, etc) so you can compare across the sales apps you're looking at. This way you'll know you're getting the best bang for your buck.
A sales app should be easy to use, even if there's an initial learning curve. If it's not, or if it's tedious or time-consuming, then what was the point of getting it? It's not going to save your sales reps any time.
So before choosing your sales apps, you'll want to make sure that they're:
Different sales apps will include different features, as standard features or included as extras. It may be less expensive to pay what will seem like a costly subscription fee to one sales app that covers a bunch of the services you need, rather than to pay several smaller subscription fees for sales apps that specialize in one service you need.
And just as discussed above, make sure you and your sales team will find the features of the sales apps you choose usefully. No point in spending money on features that will metaphorically just sit in your office and collect dust.
Some features offered by different sales apps that you may find useful are:
Your sales team starts small, like a nimble kayak, zipping through leads with ease. But then, boom! Sales explode, and your team needs a bigger, badder vessel. Can your current app handle the surge? Or will it sink under the weight of success?
A scalable sales app is like a mighty schooner – it can accommodate your growing team, data, and ambitions. Here's why it's crucial:
Now that you know what a sales app is and how to choose the best ones for you, let's take a look at our picks for some of the best sales apps.
We've tried to pick a variety of different types of sales apps, all being some if not the top-rated in their fields, to showcase how varied the sales apps out there are.
And now without further ado, in no particular order …
Not to be biased, but we aren't going to make a list of the best sales apps without including Ringy! Ringy is a sales CRM built on the importance of communication. And when it comes to sales apps, you don't want to overlook CRMs. Plus, Ringy is easy to use and mobile-friendly.
Type of Sales App
Inside Sales App, Outside Sales App, Mobile Sales App
Main Use
Customer relationship management (CRM)
Price
$109/month
Ease of Use
Ringy is user-friendly, with a free trial to get used to it, free demo available, agent coaching upon subscription, sales tools integration, and excellent customer service if you still need help using it.
Features
Ringy has a long list of features, including:
|
Features |
Description |
|
CRM + Cloud VoIP Softphone |
Make and receive calls directly from the app. |
|
Click-to-Call Dialing |
Click on a contact's number to automatically initiate a call. |
|
Lead Management System |
Organize and track leads throughout the sales pipeline. |
|
Lead Distribution System |
Assign leads to different sales reps based on specific criteria. |
|
Reports + Analytics |
Track key performance metrics and gain insights into your sales process. |
|
Call Recording |
Record calls for training and quality assurance purposes. |
|
Local Caller ID |
Display your local phone number when making calls to increase conversions. |
|
SMS + Email Drip Automation Campaigns |
Send automated SMS and email messages to nurture leads and stay top-of-mind. |
|
Sales Pipeline |
Visualize the different stages of your sales process and track the progress of your deals. |
*Pricing as of December 2023.
Another CRM on our list here! Although there are many HubSpot alternatives when it comes to CRMs, we've decided to include HubSpot. It's a monster of a CRM, being probably the most popular choice. It doesn't just focus on sales, instead covers marketing and customer service as well, so everyone in the company can work together from one place.
Type of Sales App
Inside Sales App, Outside Sales App, Free Sales App, Mobile Sales App
Main Use
Customer relationship management (CRM)
Price
Has a free version, paid starts at $30/month, but quickly goes up to $1,781/month with the Professional plan.
Ease of Use
With all the services it offers, HubSpot can have a learning curve. However, it does integrate with a variety of other sales tools, as well.
Features:
HubSpot has many features. Some of the most popular listed, relevant to sales are:
*Pricing as of December 2023.
In an age when sales have moved continually more inside than outside, tools like DocuSign are invaluable. This sales app allows you to review, upload, send, and e-sign documents. Business deals can be negotiated, contracts signed, all virtually.
Type of Sales App
Inside Sales App, Home Sales App, Mobile Sales App
Main Use
Send and sign documents virtually
Price
For eSignature pricing: Starts at $15/month for Personal, $45/month for Standard, Business Pro is $65/month
DocuSign also offers plans that are real estate and/or API specific.
Ease of Use
DocuSign offers a 30-day free trial so you can see how well you and your team adjust to the app before purchasing. How complex the sales app is to use partially depends on what features you need it for. It also can be integrated with certain other apps, like Dropbox or Google Drive.
Features
Some of the features for the eSignature Business Pro plan are:
*Pricing as December 2023.
Calendly is scheduling software that allows you or your clients to book meetings with each other without playing phone tag or trying to coordinate times via email or text message. Instead, if someone wants to book a meeting with you, Calendly, which will be synced with your calendar, allows him/her to choose a time when you're available.
Type of Sales App
Inside Sales App, Outside Sales App, Free Sales App, Mobile Sales App
Main Use
Scheduling appointments or meetings
Price
There is a free package, and the standard package goes for $12/seat/month. However, the Teams package is $20/seat/month, and if you need the Enterprise package for 30+ users/month, then you'll have to contact their sales team.
Ease of Use
Calendly is a convenient tool with many integrations to other apps depending on the plan you choose.
Features
Some of the features for the Professional plan include:
*Pricing as December 2023.
You might be thinking, why is the videoconferencing technology my mom uses on this list? Because it's videoconferencing technology even our parents are able to figure out! Zoom Meetings is a great app to use for sales when businesses are increasingly becoming fully remote. With Zoom, you'll still be able to have a meeting with your prospects face-to-face, even if you aren't face-to-face.
Type of Sales App
Inside Sales App, Mobile Sales App
Main Use
Videoconferencing
Price
There is a free version. After that, the pricing is:
Ease of Use
Zoom meetings are very user-friendly, which is how it's become so popular. It also has many available app integrations.
Features
Some of the features of the Business plan include:
*Pricing as of December 2023.
Working on the retail side of sales, Square is a POS system that can be used on laptops, phones, tablets, etc. You can use Square completely virtually, or purchase additional hardware and make it workable in-person as well.
Type of Sales App
Retail Sales App, Mobile Sales App
Main Use
Point of Sale (POS)
Price
Square offers a free version of their software, but to get the most out of it, the pricing starts at $29/month plus additional processing fees.
Ease of Use
Square is considered user-friendly and integrates with a number of different applications.
Features
Square offers a variety of different features. Some of those features include:
*Pricing as of December 2023.
This is a powerful CRM platform with robust features and customization options. It can be the perfect arsenal for your sales practices depending on your needs.
Type of Sales App
Mobile Sales App, B2B Sales App, Inside Sales App, Outside Sales App
Main Use
Streamlining sales processes and managing customer relationships.
Price
Paid, starting at $25 per user per month.
Ease of Use
Moderately easy to use, but requires some training for full functionality.
Features:
*Pricing as of December 2023.
PandaDoc is a sales app platform for creating and sending proposals, quotes, and contracts.
Type of Sales App:
Mobile Sales App, B2B Sales App, Inside Sales App, Outside Sales App
Main Use:
Creating and managing proposals, quotes, and contracts.
Price:
Paid, starting at $19 per user per month, billed annually.
Ease of Use:
Easy to use, with drag-and-drop functionality and templates.
Features:
*Pricing as of December 2023.
ZoomInfo is a B2B sales intelligence platform with contact information, company data, news, and insights.
Type of Sales App:
B2B Sales App, Inside Sales App
Main Use:
Identifying and researching potential leads.
Price:
You have to contact their sales team to get access to all their pricing plans.
Ease of Use:
Moderately difficult to learn and use, but provides powerful searching and filtering capabilities.
Features:
*Pricing as of December 2023.
Lastly, we have Leadfeeder. This is a tool that identifies the websites and companies that visit your website.
Type of Sales App:
Mobile Sales App, B2B Sales App, Inside Sales App
Main Use:
Identifying potential leads and following up with website visitors.
Price:
Paid, starting at $149.40 per month paid annually.
Ease of Use:
Easy to use, with a simple interface and clear data visualizations.
Features:
*Pricing as of December 2023.
We've talked about a variety of sales apps, but now it's time to dive into one that can truly transform your sales game: Ringy. It's more than just a mobile sales app; it's a complete sales CRM app that empowers you to track sales, prioritize leads, manage your pipeline, and gain valuable insights into your performance, all from your phone or tablet.
Here's how.
Ringy helps you stay organized and focused by letting you prioritize leads in your sales pipeline using customizable labels. This way, you can easily identify high-potential leads and ensure they receive the attention they deserve. No more sifting through endless lists or wasting time on unqualified leads.
Assign leads to specific sales reps within your team and collaborate seamlessly with them. Ringy facilitates communication and ensures everyone is on the same page, which ultimately leads to better lead conversion and higher sales.
Get a complete picture of each lead with lead dashboards that provide all the key information you need in one place. No more switching between different screens or apps. With Ringy, you have everything you need to understand your leads and move them through the sales funnel efficiently.
Gain valuable insights into your sales performance with Ringy's powerful analytics and reporting tools. Track key metrics like conversion rates, sales cycle length, and individual rep performance. This data can help you identify areas for improvement and make data-driven decisions to optimize your sales strategy.
Ringy goes beyond just being a sales app for tablets or a mobile sales order app. It's a comprehensive solution that empowers you to track sales, manage leads, collaborate with your team, and gain valuable insights into your performance. With Ringy in your pocket, you have everything you need to take your sales to the next level.
Sales apps are wonderful tools for you and your sales reps to use to optimize your sales process and increase sales. And with so many different types available to you, you'll be able find sales apps for all your needs.
Some of the best sales apps on the market to start with are:
However, when choosing your sales apps, make sure to keep in mind:
And with all that, you'll be able to purchase the best sales apps for your business.
If Ringy fits that bill, contact now for a free demo.