How to Generate More Sales With Phone Tracking Software

When we talk about phone tracking software, we're not talking about spying on your teenager to make sure they're actually going to a friend's birthday party and not their boyfriend's house.

No, that's not it at all. When we're talking about phone tracking software, we're talking about optimizing the customer experience, making your marketing dollars go further, and, most importantly, getting your sales team more sales.

And you can do this by recording customer conversations with phone tracking software, whether it's on your computer or smartphone. Interesting, right?

Customer conversations are full of hidden gems that, if you take the time to dig them out, can provide extremely valuable insights into your customer's wants, needs, and pain points.

It can be difficult to take notes or remember specific details of a call while you're actively on the phone. Thankfully, call tracking software can take care of that problem easily.

Think of phone tracking software as your shovel—your tool—that helps you carefully extract those valuable insights from customer conversations so you can implement your findings into every aspect of your business.

Because if your customers are happy and your employees are able to work within efficient business processes, then you'll not only see increased productivity, but you'll also see your sales go through the roof.

So put on your hard hat, because we're going into the mines. But when you come out, you'll have so many gems you'll wonder why you didn't take a look in the first place.

What is Phone Tracking Software?

In business, phone tracking software and call tracking software are two terms that are often used interchangeably. Both terms refer to the software that allows you to track and record business calls so the information can be used for sales and marketing purposes.

A phone tracking application is usually built into a CRM like Ringy, and can be downloaded to your smartphone and computer to make and receive calls on the go and in the office.

Basically, a customer calls in, you record the phone call, and then refer to it later to do one or all of the following:

• Find areas where reps can improve their phone skills
• Determine sales opportunities
• Keep track of customer conversations across departments
• Improve the sales process

We'll go into more detail on each of these points throughout this post, and also give more insight into more ways that phone tracking can help your business succeed.

Benefits of Phone Call Tracking Software in Business Management

Phone call tracking software allows you to streamline your business processes by analyzing recorded calls and using that information to improve different aspects of your business operations. Many call tracking software also integrates with or is integrated into a CRM, so you can take the data that you glean from the software even further.

1. Enhance Communication and Customer Service with Phone Tracking Software

Phone tracking software, including mobile and cell phone tracking software, ensures seamless communication across your organization. By tracking customer interactions from support to sales, it provides complete context for every touchpoint, reducing confusion and enhancing customer satisfaction.

With the best phone tracking software or tracking software for Android phones, your team can stay aligned on customer needs, improving service quality and creating a consistent customer experience.

2. Location-Based Network

Most phone tracking software, like Ringy, lets you choose a local number to call a potential lead from. One study found that people were four times more likely to answer a phone call from a local number, so it makes sense that marketers and salespeople use local numbers to contact leads whenever possible.

3. Optimize Marketing Efforts

Recorded customer conversations can have valuable insights that you can use to optimize your marketing efforts. For example, if most conversations reveal that customers are asking the same questions over and over, a frequently-asked question page on your website with the answers to those questions might be a good resource for your customer and also assist with your website's rankings.

That's just one example though—listening to customer conversations can have valuable insights for marketing across the board, from marketing automation to organic search to optimizing advertising dollars.

4. Improves Marketing ROI

With phone tracking software, businesses can identify which marketing campaigns generate the most calls. This insight allows for smarter budget allocation and ensures every marketing dollar is well spent.

For instance, mobile phone tracking software can pinpoint the exact ad or keyword driving conversions, making it an essential tool for effective campaign optimization.

5. Enhanced Customer Insights

Call tracking software enables businesses to analyze call data, providing a deeper understanding of customer preferences, behaviors, and common challenges. Whether you're using Android phone tracking software or a comprehensive mobile tracking solution, these insights help tailor marketing strategies and improve customer experiences.

6. Better Lead Attribution

By linking incoming calls to specific ads, keywords, or campaigns, phone call tracking software improves lead attribution accuracy. This ensures businesses know exactly which efforts are delivering results, making the best cell phone tracking software indispensable for marketing and sales teams.

7. Enhanced Sales Performance

Tracking call duration, conversion rates, and customer satisfaction empowers businesses to assess and improve their sales team's performance. Cell phone tracking software doesn't just track calls—it provides actionable metrics that drive sales success.

Streamlined Workflow and Reporting

The best phone tracking software automates data collection and reporting processes, saving businesses time and effort. Automated reports provide actionable insights that can inform decision-making and drive business growth.

Features of Phone Tracking Software

Phone tracking software comes packed with features designed to optimize business operations and enhance decision-making. Below is a look at some of its core functionalities:

1. Call Recording and Analytics

Call recording and analytics features enable businesses to monitor call quality, assess performance, and gather valuable customer insights. Whether using mobile phone tracking software or a full-featured phone call tracking software, this functionality helps ensure consistent service excellence.

2. Real-Time Location Tracking

With real-time location tracking, businesses can monitor the location of employees or devices, streamlining operations like logistics and on-field management. Tools like tracking software for Android phones are particularly valuable for teams on the move.

3. Integration with CRM and Other Business Tools

Modern phone tracking software integrates seamlessly with CRM systems and other business tools, creating a unified platform for managing customer interactions, tracking leads, and analyzing sales performance.

4. Reporting and Data Visualization

The best phone tracking software offers robust reporting and data visualization features, enabling businesses to transform raw data into actionable insights.

This helps teams track campaign performance, monitor sales metrics, and make informed decisions.

5. Alerts for Missed Calls or Specific Triggers

Never miss an opportunity with real-time alerts for missed calls or specific triggers. Whether using free phone tracking software or advanced mobile tracking solutions, these alerts help businesses stay on top of customer interactions and respond promptly.

Use Cases of Phone Tracking Software

Phone tracking software offers a wide range of applications across various industries. Here are some of the most common use cases:

Sales and Marketing

Phone call tracking software helps businesses attribute leads to specific marketing campaigns, ads, or keywords. This ensures better ROI tracking and informed decision-making. By using tools like mobile tracking software, marketing teams can pinpoint high-performing strategies and refine future campaigns.

Field Service Management

For businesses with on-the-move teams, real-time location tracking features in mobile phone tracking software streamline dispatch and route optimization. This ensures efficient field operations, reduces travel time, and improves service delivery.

Customer Support

In customer service, call recording and analytics features of cell phone tracking software are essential for monitoring call quality and providing training to support teams. This functionality ensures consistent service standards and identifies areas for improvement, enhancing overall customer satisfaction.

E-commerce

E-commerce businesses can leverage call analytics in phone tracking software to understand customer behavior and preferences.

Insights gathered from Android phone tracking software can help these businesses tailor their offerings, improve customer interactions, and drive sales.

Choosing the Right Phone Tracking Software

Selecting the right phone tracking software for your business requires careful consideration of your unique needs and goals. A well-chosen tool can transform operations and boost efficiency.

Factors to Consider

Here's what to look for in a call phone tracking software:

• Scalability and Compatibility: Ensure the software can handle your business's growth and integrates seamlessly with your existing systems, such as CRM and VoIP.
• Feature Set Tailored to Business Needs: Choose a solution that offers the specific features you require, whether it's call recording, real-time location tracking, or advanced analytics.
• Ease of Use and Support: Opt for software with a user-friendly interface and reliable customer support to minimize training time and maximize productivity.

Comparison of Top Tools in the Market

Now that you know what to consider, here are some of the top options available.

4 Real Examples of Phone Tracking Software Successes

Many businesses don't take advantage of phone tracking software, either because they've never heard of it before or because they don't see the benefits. They might think it's an unnecessary extra expense, and most businesses want to maximize their dollars to investments ratio as much as possible.

But it turns out that all industries can benefit from call tracking, whether it's a safari or a dentist's office. And sometimes, call tracking can benefit those businesses in ways that nobody could have predicted or expected.

The real-world examples below of how call tracking software led to huge successes for businesses across multiple industries are proof of the power of call tracking.

If you're still on the fence about whether to pull the plug for your own business, take a look at these real examples of phone tracking software successes.

1. Captain Dave's Dolphin Safari

Source

Captain Dave's Dolphin Safari is based out of California and offers dolphin and whale watching experiences on catamarans with unique features like underwater viewing. They get tons of inbound phone calls per day, and they wanted to know which source was delivering the highest number of phone calls, whether that be Facebook, Google, or otherwise.

Before they got phone tracking software in place, Captain Dave's Dolphin Safari would rely on Google Analytics to determine where calls were coming from, or ask customers how they found the business when they called in.

With phone tracking, the company had a better understanding of what sources drive the most phone calls and were able to adjust marketing efforts to match and support those sources.

They were even able to start monitoring what was said on phone calls through recording and empower their customer support to get on board through an incentive program.

Phone call tracking not only allowed Captain Dave's Dolphin Safari to laser-focus their marketing dollars towards channels that matter most to their business but also improve customer support by gaining a better understanding of support conversations and topics.

2. Heritage Equipment Company

Source

Heritage Equipment Company provides equipment for a wide variety of commercial and industrial fluid industries, including dairy and beverage.

Since Heritage Equipment Company wasn't tracking their calls initially, they were in the dark about the source of phone calls. But after they started tracking calls, Heritage Equipment Company saw a 363% increase in conversions when they compared the 6 months before implementing call tracking to the 6 months after.

In addition, they also discovered that they received 1.7 calls for every online form submitted. All this data was possible because of phone tracking software.

3. Serenity Dental

Source

Serenity Dental managed to increase new patient bookings by 90% in 2 months just by using phone tracking software, which led to 50k in recaptured revenue.

Similar to the other businesses mentioned above, Serenity Dental wasn't taking advantage of phone tracking software in the past. By implementing phone tracking software, they were able to:

• Improve staff scheduling and customer service by being able to see how many inquiries lead to first appointments, and provide training and coaching to staff as needed. They also learned to schedule staff during high-volume call times so that all calls are answered in a timely manner.
• Get more patients by simply being able to talk to more patients at a time, and get appointments booked.
• Converting more patients to comprehensive care due to more patient consultations in general and more limited-care patients coming in.

4. DISH Network

Source

DISH Network sells TV packages and does a majority of its business over the phone. They already determined that calls convert at a higher rate than online interactions, so the marketing team prioritizes conversational analytics to obtain more high-value leads.

By using conversational analytics provided by phone tracking software to gain insight into conversations that convert to sales, DISH improved its conversion rate by 60%.

Summary and Key Takeaways

Phone tracking software is an essential tool for all employees in your business, but especially your sales people. With call tracking software complete with mobile phone tracking software for sales people that are on the go, you can enjoy increased productivity, conversions, and more customer satisfaction.

Companies that implemented call tracking software into their everyday business operations saw extremely high improvements in all aspects of their business, from customer support to marketing to sales.

Ringy is not only a great option for call tracking software, it's a complete CRM with a softphone solution and lead management system for better management of phone calls.

If you're ready to learn more about how Ringy can help your business succeed, book a demo with us today!