AI-Driven Content Creation: The Advantage of Generative AI Marketing

Imagine if your marketing strategy practically runs itself, your content practically writes itself, and guiding your customers through the buyer's journey is both effortless and personalized.

What used to sound like science fiction has now become a reality with generative AI in marketing.

These days, staying ahead of the curve isn't just a goal—it's required to keep your business moving forward.

Generative AI in sales and marketing tools can assist you with a range of tasks, including:

• Creating content
• Crafting emails
• Chatting with your customers

In this guide, we explore generative AI and how it's reshaping the marketing vertical. From understanding how it works to exploring gen AI marketing strategies, you'll get the full scope of how this tech can skyrocket your outreach efforts.

What Is Generative AI?

Being an advanced subset of artificial intelligence, generative AI tools for marketing help you create new content.

Unlike traditional AI, which primarily focuses on analyzing data or making predictions, generative AI can produce synthetic data such as:

• Original text
• Images
• Videos
• Audio

You can even use generative AI to develop entire marketing campaigns based on patterns and knowledge you "feed" it.

Now, stick with us here to gain some knowledge of how this technology works.

Generative AI and marketing tools rely on complex machine learning frameworks known as Generative Adversarial Networks (GANs) and Transformers, such as Generative Pre-Trained Transformers (GPT.)

Here's a little insight into how these models function:

1. Training phase: Generative AI models are trained on extensive datasets that include a wide range of text, images, or other content mediums. Understanding language, context, and nuances allows the model to deliver the results users are looking for.
2. Generation phase: When prompted, the AI generates new content by predicting an entire article based on its training. For instance, ChatGPT can generate coherent and contextually appropriate text based on a few initial words or phrases.
3. Refinement phase: The generated content is often refined using additional algorithms within the large language model (LLM) to ensure it meets quality standards and user intent.

Based on learned patterns, this technology enables AI to predict the following words in a sentence or the next note in a piece of music.

Generative AI vs. Other AI Types

While old-school AI technology concentrates on analyzing data or solving specific problems (think recommendation algorithms or diagnostic tools), generative AI is all about creativity.

Here's how they differ:

• Traditional/analytical AI: Solve specific tasks through pattern recognition and data analysis, like identifying objects in images or predicting trends. It's often applied in the financial services sector to assist with fraud detection or recommendation systems.
• Generative AI: Using existing "traditional" data, generative AI creates new content, such as personalized marketing emails, blog posts, or even product descriptions for your e-commerce store.

If you're a marketing professional in the middle of the creative process, generative AI can be an indispensable tool to improve productivity.

Generative AI in Sales and Marketing

So, how can you leverage generative AI in marketing?

Think of the numerous possibilities it brings to the table. You could automate the creation of product descriptions, generate tailored AI email marketing campaigns, or even develop interactive chatbots that mimic human conversation.

The potential is massive.

Generative AI allows marketers to create personalized content on a large scale.

For instance, a tool like Ringy can use its AI-driven features to generate targeted messages for customers based on their behaviors and preferences. Whether customizing sales funnels, automating lead follow-ups, or segmenting audiences for better targeting, the integration of generative AI for marketing enables brands to deliver messages that resonate more deeply with customers.

And the stats back this up: According to a survey by Gartner, by 2025, 30% of outbound marketing messages will be driven by AI technology, drastically changing the landscape of customer engagement.

That means now is the time to get on board.

Types of Generative AI Tools for Marketing

Generative AI for marketing spans various functionalities that assist with streamlining processes, improving client interactions, and creating stacks of content without limitations. This section explores the different generative AI marketing tools leading the way forward in the modern marketing era.

AI Copywriting Tools

These generative AI marketing tools have proliferated in popularity among marketers due to their ability to produce content efficiently and within record time. Machine learning algorithms utilize natural language processing (NLP) to analyze context, style, and tone, helping you generate text content for an array of purposes.

Here are three gen AI for marketing and copywriting tools you can try out:

1. Jasper

Source

Formerly known as Jarvis, Jasper is a popular AI-powered writing assistant helping marketers (just like you) craft content in multiple formats. It's particularly useful for SEO optimization, as you can prompt it to follow a specific keyword strategy. For example, a content marketer at a SaaS company uses Jasper to generate product descriptions for their website. Inputting key features and product specifications, the generative AI marketing tool creates several variations of high-converting copy, saving hours of manual labor.

2. Copy.ai

Source

Known for its simplicity and effectiveness, Copy.ai generates quick ideas and drafts for social media posts, headlines, emails, and more. You have the option to select from various tones, such as friendly, professional, and bold, to match your brand-specific requirements.

3. Writesonic

Source

Another helpful generative AI marketing tool designed to create everything from landing page copy to ad campaigns, Writesonic is a fabulous tool for productivity. It has various templates for content types, ensuring your business maintains consistency across customer touchpoints. For instance, a digital marketing agency uses Writesonic to produce blog outline ideas and initial drafts for clients. For a client in the financial services industry, the agency input target keywords like "How to open a bank account" or "What to invest in to retire early." Writesonic generates a full article draft, which the agency personalizes with expert advice and industry insights.

A survey by Smart Insights revealed that companies using AI copywriting tools experienced a 20% increase in productivity, highlighting how these tools are reshaping the way content is created.

AI-Powered Chatbots

Organizations using generative AI marketing chatbots shift 64% of representative's focus on multiplex tasks, such as prospecting or long sales cycles. AI-powered chatbots can answer inquiries, recommend products, and even complete transactions, all while learning from past interactions to improve future responses.

Here are two excellent example AI chatbot technologies to give your buyers a personalized experience they'll never forget:

1. Ringy AI Tools

Ringy's generative AI marketing tools assist companies with customer engagements by offering reply suggestions, improving writing, and keeping in touch with clients. For just $10 per month, this add-on helps you engage 24/7, reducing the need for large customer support teams. With up to 30% average cost savings in customer service operations, it'll be silly not to give it a try.

2. Drift

Source

Part of a multifaceted solution called Salesloft, Drift's AI conversational platform engages website visitors in real-time. It assists with lead qualification, schedule meetings, and answer FAQs. The technology learns what your customers want and delivers an experience to match their expectations.

Upgrading your marketing strategy with chatbots is not only going to assist in delivering seamless customer experiences, but also increase engagement and ultimately, conversions.

Automated Content Creators

Video is one of the most engaging forms of content online, and platforms like Lumen5 are using AI to automate the creation of marketing videos. These tools take existing written content and turn it into engaging video clips, which can be used for social media, email campaigns, or even paid ads.

The result is a more dynamic multimedia approach to marketing that does not involve the typical cost or effort associated with video production.

How Marketers Use Generative AI Tools

So, you're a marketer, right?

Of course you are, that's why you got this far.

There are plenty of innovative generative AI marketing use cases that marketers (like you) are leveraging to optimize campaigns, boost engagement, and deliver more value to their audiences.

Below are several practical applications:

Automating Routine Marketing Tasks

The day-to-day mundane tasks of marketing are tedious—writing dozens of emails, responding to leads, creating reports, and the list goes on. Generative AI marketing platforms automate much of this work, freeing up time for your team to concentrate on strategy, creativity, and high-value customer interactions.

Generated Custom Marketing Campaigns

When you have multiple audience segments, personalizing each message may seem impossible.

However, AI marketing tools can create custom messages for every customer group based on data you feed it, including behavior, preferences, previous interactions with your brand, and stage in the buyer's journey.

Ringy has a built-in CRM with segmentation features to help you group customers into more actionable and manageable categories.

Content Creation

From blog outlines to full social media calendars, generative AI tools can streamline content creation. Instead of spending hours drafting, editing, and polishing posts, AI can handle much of the grunt work, allowing you to focus on high-level strategy.

Improving Customer Retention

The key to customer retention lies in maintaining a strong relationship with your audience. AI tools can help by generating personalized content, analyzing customer behavior, and recommending strategies to keep users engaged.

For instance, generative AI can automatically generate re-engagement emails for customers who haven’t interacted with your brand in a while, offering special promotions or personalized product suggestions to bring them back into the funnel.

Enhancing Customer Support

AI chatbots powered by Ringy or similar platforms can manage routine customer inquiries without human intervention, allowing businesses to scale customer service automation without growing the team. These chatbots can resolve common issues, assist with orders, or even upsell products—all while providing a seamless customer experience.

Lead Generation

AI-generated lead nurturing emails or dynamic landing pages can be tailored to individual customer segments, improving conversion rates. Generative AI helps you create segmented content quickly, ensuring you’re targeting the right audience with the right message.

Generative AI Content Marketing Strategies

Generative AI in content marketing is reshaping how brands communicate with their audiences.

Imagine this: Instead of manually crafting each blog post or social media update, you use AI to develop first drafts, outlines, and even optimize posts for various touch points. The technology is enabling brands to approach content creation with increased speed, efficiency, and personalization.

Using tools like Jasper or Copy.ai, marketers can input a few key points and get a fully structured blog draft in minutes. AI can even optimize for SEO by placing relevant keywords strategically throughout the content.

AI tools are also great at taking existing content and repurposing it for multiple platforms. A single blog post, for example, can be turned into a series of social media posts, an email newsletter, or even a video script.

Let's look at a few examples of content repurposing using AI:

Despite the many advantages that generative AI offers, it’s crucial to remember that AI is a tool—not a substitute for human creativity. AI can generate content that is functional and informative, but it cannot replicate the creativity, emotion, and deep insights that only a human can provide.

However, brands that overly rely on AI risk losing the authenticity and connection that human-driven content provides.

While AI can help build the foundation, you—the marketer—must infuse it with creativity and personal experience to ensure the content resonates with your audience.

Enhancing Sales with Generative AI in Marketing

Automation is just the tip of the iceberg when it comes to generating AI marketing tool's influence on sales. It's driving personalized marketing campaigns at scale, helping brands build solid relationships with their customers, and improve conversions.

AI-driven personalization significantly boosts customer engagement and loyalty. In fact, a study by Epsilon found that 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Generative AI marketing platforms enables allow to achieve this level of personalization on a large scale.

For example:

• Dynamic content creation: AI can generate personalized product recommendations, tailored email campaigns, and custom landing pages based on a user’s previous interactions with your brand.
• Behavior-based messaging: Generative AI can track a customer’s on-site behavior—such as the products they’ve viewed or the pages they’ve visited—and trigger specific messages that align with their current interests.

Let's look at a few practical uses of AI for personalization in the table below:

Beyond personalization, generative AI is transforming how marketers use data to anticipate customer needs and behavior. For example, Ringy’s predictive sales analytics tools allow businesses to track customer behavior across various touchpoints.

Applications of AI-driven predictive analytics include:

• Lead Scoring: AI assigns scores to leads based on their likelihood of conversion, enabling sales teams to prioritize high-potential leads.
• Sales Forecasting: By analyzing past sales data, AI predicts future revenue and helps businesses allocate resources more effectively.
• Customer Retention: AI can analyze satisfaction data to forecast which customers are at risk of leaving, enabling businesses to launch retention campaigns.

According to a Forrester study, companies that use predictive analytics in their marketing efforts have seen a significant increase in ROI compared to those that do not leverage AI.

Emerging Trends in Generative AI for Sales and Marketing

These are undoubtedly exciting times—particularly for marketers, creatives, and those who work on a computer during their day-to-day lives.

Generative AI has opened the door to myriad benefits and plenty more that are yet to be discovered. If you ask the enthusiastic analysts at McKinsey, the productivity increases AI brings could add as much as $4.4 trillion to the global economy annually.

With that miraculous number hanging in the air, let’s look at some of the major trends to keep your eyes on as we approach another year in the AI era.

Applying artificial intelligence in the workplace is a relatively new concept for marketers and creatives, but it’s something chess enthusiasts have been doing for decades. IBM’s Deep Blue beat chess world champion Garry Kasparov back in 1997.

Rather than discouraging players and destroying the industry, this monumental event propelled a new generation of AI-human chess teams known as centaurs. These cyborg-esque teams actually perform better than an individual human or bot player. The player brings creativity and intuition to the table, while the computer brings unmatched analytic capacity. It’s a winning combo.

With that said, it shows just how much AI and humans are interconnecting for a better future. And, talk about what's to come, here's a look at a few emerging trends in generative AI marketing and sales:

The integration of generative AI with other technologies, such as robotic process automation (RPA), is expected to automate even more complex tasks. This could include generating comprehensive marketing reports and conducting in-depth market research.

Such advancements (Like robotic process automation in insurance) promise to enhance efficiency and accuracy in handling data-intensive tasks.

The rapid developments in generative AI offer both opportunities and challenges for marketers. As AI technology continues to advance, marketers will need to stay informed about the latest developments to fully leverage these tools.

Power Your Outreach With Generative AI Marketing

Generative AI presents a remarkable array of opportunities for marketers aiming to elevate their strategies, streamline workflows, and deliver highly personalized experiences to their audiences.

The transformative power of AI can enhance various aspects of marketing, from automating routine tasks to creating engaging, tailored content that resonates with individual preferences.

Tools like Ringy exemplify how AI can be seamlessly integrated into your marketing efforts, driving both efficiency and effectiveness.

With generative AI, marketers can achieve:

1. Enhanced efficiency: AI-powered tools can automate repetitive tasks such as content creation, data analysis, and customer segmentation. This allows your team to focus on strategic initiatives rather than mundane chores.
2. Personalized experiences: By leveraging AI to analyze customer data and behavior, you can craft highly personalized marketing messages and offers. This level of customization increases engagement and conversion rates, ensuring that your content hits the mark every time.
3. Improved insights: AI can provide deeper insights into market trends and customer preferences. These insights can inform your strategy, helping you stay ahead of the competition and adapt to changing market conditions with agility.

By combining AI's capabilities with your strategic vision, you can drive innovative marketing strategies that not only meet but exceed your goals.

To fully explore the power of generative AI and integrate it into your marketing efforts, consider exploring Ringy. As a comprehensive all-in-one sales software CRM, Ringy offers robust features that support sales pipeline management, customer insights, and automation—empowering you to optimize your marketing strategies and achieve exceptional results.

Don't believe us?

Request a demo to find out more!