CRM on Mobile [Features, Advantages, & Top 3 Mobile CRM]

Imagine this; you're a field agent dealing with customers daily.

Currently, you collect prospect data through the notes on your mobile phone and transfer it to a spreadsheet later.

Once the list is devised, it's a matter of choosing the clients you will visit in the morning before leaving the office. There has to be a better way, you think…

Enter CRM on mobile.

What Is CRM on Mobile?

Mobile CRM (Customer Relationship Management) allows remote and field employees to utilize mobile devices, such as tablets, smartphones, and other internet-enabled equipment, to access customer accounts and data from anywhere. It enables customer service representatives, marketing staff, and sales reps to retrieve and manage essential client information in real-time.

Any customer relationship management tasks typically performed on a laptop are now possible with CRM for mobiles. The primary difference between CRM on mobile and CRM on a computer is that there are fewer clicks and swipes with more streamlined menus, given the screen size of these handheld devices.

Choosing the best CRM on mobile means looking for intuitive navigation and user efficiency without compromising feature sets.

The Importance of a Mobile App CRM For Employees

In today's fast-paced world, employees must be able to work from anywhere, anytime. Mobile app CRM solutions make this possible by giving employees access to all the customer data and tools they need on their smartphones and tablets.

Here are a few ways that mobile app CRM can help employees be more flexible:

• Real-time access to customer data: Employees can view and update customer records, track sales leads, and manage customer interactions from anywhere, even on the go.
• Ability to close deals faster: Mobile CRM makes it easy for employees to follow up with leads, schedule meetings, and close deals, even when not at their desks.
• Better customer service: Mobile CRM allows employees to provide better customer service by quickly responding to customer inquiries and resolving issues.
• Increased productivity: Mobile CRM can help employees be more productive by automating tasks, streamlining workflows, and providing real-time insights into customer behavior.

Features of a CRM for Mobile

Companies require a method of staying on top of their performance and customer needs, and it's challenging to do if all that data is stored on office infrastructure.

With more organizations acknowledging the advantages of working remotely, business software is evolving to support these new-age nomadic operations, allowing enterprises to manage workflow wherever they are.

There are many CRM for mobile apps on the market, and selecting the one that fits specific business criteria can be arduous. Aside from crucial attributes, such as process automation, streamlined information sharing, and real-time customer tracking, every CRM should have one feature: mobile compatibility.

Now, let's look at the top five functions of CRM on mobile.

Real-Time Customer Support

CRM on mobile devices is built with support and customer service functions, enabling timely client responses. Sales representatives can concentrate on time-sensitive inquiries instead of leaving them until the next day; they can also respond to complaints, questions, or quote requests on the go.

Customer interaction data can be inserted and stored on the vendor's platform via CRM for mobile devices. This information allows teams to serve existing clients better by knowing their purchasing history with the business. Customer support teams can also utilize CRM on mobile for service ticket management and address customer concerns.

Cross-selling opportunities increase with this real-time client support function. When businesses provide timely customer service, the brand can encourage clients to suggest the organization to family and friends, plus inspire customer loyalty.

Intuitive User Interface

Sometimes, employees need to have an overview of a company's data in a single location. A robust CRM on mobile enables dashboard customization so critical information can be tracked.

Missing deadlines has become a thing of the past because users can set alerts for important projects that send them notifications as the day approaches. A CRM mobile dashboard should include features such as:

• Lead management
• Customer service activity
• Real-time progress on sales

Ringy's robust CRM on mobile application is an excellent tool for tracking deadlines, responding to customer emails, and even calling directly from the dashboard. These innovative features allow teams to focus on everything in the company without ever having to leave the CRM on mobile.

On-Demand Analytics and Reporting

Decision-making is a vital step in the selling process. Fortunately, CRM on mobile gives users analytical reports on the move. Graphical and business intelligence reporting makes data more accessible and less complicated.

Information can be extracted using powerful report generators, meaning sales representatives can look at trends and historical data to predict ongoing deal outcomes. This is helpful when field agents need immediate answers to make critical decisions. Looking at CRM on mobile insights will provide better opportunities and lower risks.

Automated Marketing

Marketing campaigns are often time-sensitive, especially if they align with a specific holiday. CRM on mobile helps leverage ongoing trends and get on top of market hype straightaway. Most platforms have features that enable the application to integrate with Gmail, Outlook, and other email apps so teams can send emails timeously.

Ringy also has automated and personalized DRIP email campaign capabilities that allow businesses to capture and qualify leads. These functions allow potential prospects’ data to be recorded while adding them to the sales funnel.

One of the more impressive features of CRM on mobile is the ability to receive instant performance and ROI (Return on Investment) insights. Predicting future earnings and understanding each contract's value by analyzing campaign performance or customer segments is now more accessible with CRM on mobile devices.

Companies can run their marketing campaigns autonomously by amalgamating autoresponders or automated email marketing campaigns.

Easy Customer Management

Managing customer relationships is the foundation of every CRM system. With CRM on mobile, users can monitor engagement on social media channels, including:

• Facebook
• Twitter
• Instagram

Moreover, the CRM software will record customer interaction information so that representatives know the lead’s history with the organization. Understanding where leads are in the sales funnel and tracking their movement is invaluable for closing more deals.

With reliable prospect management functions, sales teams can abandon less promising leads and concentrate on more profitable ones.

Shared and Streamlined Data

By storing essential data in the CRM system, employees across an organization won't need to stress about missing critical information. Instead of utilizing many programs to open and share documents, CRM platforms give business owners and teams a "notice board" where they hold and accentuate essential data.

With CRM on mobile, building an updated and reliable team knowledge base has never been easier. Whenever high-level executives or supervisors aren’t available to answer questions, approve operations, or make decisions, FAQs and documentation detailing the company's protocols can be established to give team members essential resources.

This improves the functionality of the enterprise and removes the need for unnecessary messaging.

Hands-On Project Management

It can feel impossible to stay on top of multiple projects outside the office, and rightfully so. With CRM on mobile, teams can collaborate and manage projects utilizing their smartphones or tablets.

The requirement of carrying around a laptop's worth of information is eliminated because file sharing between individuals and teams becomes more accessible. With cloud CRM sharing and file storage, CRM on mobile allows all documents to be reviewed, analyzed, and utilized through a single mobile device.

Project managers can manage projects remotely, coordinate calendars, and allocate resources. Essential tasks can be updated and worked on timeously, improving business relationships with customers, organizations, and third-party vendors.

Advantages of CRM for Mobile Apps

For the last two decades, sales teams worldwide have utilized customer relationship management software to track consumer behavior and interactions. Traditionally, CRMs were desktop applications that allowed employees to map the sales pipeline, set follow-up reminders, and monitor customer relationships.

However, sales agents struggled to maximize their effectiveness without access to essential customer data when out in the field. Thankfully, the industry has heard the call for mobile compatibility and developed technology to meet these requirements.

CRM on mobile gives sales teams the autonomy and flexibility they are looking for while also providing an excellent way to generate more revenue, boost productivity, and increase sales.

Here are four advantages of utilizing CRM on mobile software:

Improve Productivity

By using core technologies on tablets and smartphones, CRM on mobile gives users the tools to maximize their productivity. For example, sales agents can integrate contact programs and calendars into the software to save time.

If there is an upcoming meeting, the employee receives a notification on their mobile device and sees recent prospect notes and contact information.

When viewing weekly expectations in an easy-to-understand format, sales representatives can hit on customer touch points while optimizing their workflow and planning.

More Sales

CRM on mobile devices helps increase sales. Promotional materials, pricing, product information, and account history are immediately available to sales reps in the field and can help them improve the overall deal value while closing more sales.

By accessing CRM on mobile, sales representatives save time rummaging through notes or looking up contact information to remember their last conversation or meeting with a potential customer.

This minimizes disarray and allows the sales team to develop genuine relationships and ultimately make more sales.

Better Data Collection

CRM on mobile enables the collection of valuable data. CRM software shows supervisors how to allocate resources best while giving them insights into what is happening in the field.

Sales representatives can use CRM on mobile devices to submit proposals, request information, input notes, and update contacts, meaning marketing teams and higher-level executives always have access to updated client data.

More Robust Customer Service

Customer service and sales go hand in hand and for valid reasons. Once the deal is closed, it doesn't mean sales reps stop interacting with the customer. The primary goal is to build long-term relationships with customers while consistently impressing them with the organization's value, commitment, and dedication to providing the best service.

Customer service and sales teams must have access to the same updated client data to stay in line with company goals.

By using CRM on mobile, a business will become proficient in dealing with potential problems, customer complaints, and client communications.

Potential Drawbacks of a Mobile App CRM

Besides the advantages, there are also some potential drawbacks to consider in CRM on mobile.

May Not Have the Same Access to Features as the Desktop Version

One potential drawback is that mobile app CRMs may not have the same level of features as the desktop version. This is because mobile apps must be streamlined and lightweight to run smoothly on smartphones and tablets. As a result, some features may be omitted or simplified.

For example, a mobile app CRM may not have the same reporting capabilities as the desktop version. This could make getting a complete overview of your sales pipeline or customer data difficult.

Requires Reliable Mobile Data or WiFi to Run

Another potential drawback is that mobile app CRMs require reliable mobile data or WiFi to run. This means that you may be unable to access your CRM if you are in an area with poor connectivity.

This could be a problem if you need to access your CRM on the go, such as when you are meeting with a client or prospect.

Can Only View One Area of the CRM at a Time

Finally, mobile app CRMs typically only allow you to view one area of the CRM at a time. This can be inconvenient if you need to quickly switch between different views, such as your contact list and your pipeline.

For example, if you are trying to look up a customer's contact information and then view their recent sales activity, you may need to open two separate screens.

What to Look For in a CRM With Mobile App

Not all CRM software is made equally. Some chain employees to their desks, while others reduce the required data entry tasks. Modern CRM on mobile devices offers platforms that provide access to critical functions and data on the go while streamlining the user experience.

Suppose you're considering choosing a platform that provides CRM on mobile devices. In that case, this table shows the features to look out for:

When searching for a CRM system on mobile, it’s a good idea to create a short list of your preferred web CRM platforms and then compare their mobile applications. We share our top five mobile CRM in the next section to make life easier.

Top 5 Mobile CRM for Small Businesses

With the best CRM on mobile, companies can take care of the most critical factor of any organization - its clients. These tools are crucial for closing more deals while building long-lasting relationships, especially for small businesses that want to encourage repeat sales and develop a strong reputation.

Once your business needs have been analyzed, searching for the CRM that fits the requirements can begin. Here are our top three CRM on mobile platforms that help companies boost productivity and increase their revenue.

1. Ringy

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Cloud-based customer relationship management solutions don’t get any better than this. Ringy helps small to large organizations manage prospects, automate work processes, and improve sales operations. The software has an intuitive dashboard that allows users to perform administrative tasks, including but not limited to:

1. Receiving and making phone calls directly from the web or mobile app
2. Categorizing outbound or inbound calls
3. Adding new leads or referrals based on the customers’ onboarding status

Ringy allows companies to contact potential customers via email drip campaigns, SMS, or phone calls and monitors interactions and response rates using an analytics system. Some of our effective features include the following:

Managers can assign follow-up tasks to specific sales agents and automatically store lead data in a centralized database.

Additionally, businesses can forward outgoing calls to particular representatives and utilize the available voice-over-internet protocol (VoIP.) Ringy also connects with various third-party vendors and sites, such as:

• Google Calendar
• Zapier
• Google Maps
• Facebook

iPad, iPhone, Android, Cloud, SaaS, and web-based deployment options are available for Ringy. Customer support is accessible through an inquiry form, and there is a 14-day free trial, after which Ringy is just $109 per month. Cancel anytime with our pay-as-you-go pricing with no contract while enjoying the benefits of CRM on mobile.

* Pricing as of November 2023.

2. Freshsales

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This sales-specific software helps teams manage business functions such as human resources, customer service, IT support, and marketing. Freshsales CRM has excellent reviews on external sites and includes a free plan for unlimited users.

With a solid user interface and robust sales capabilities, Freshsales performs well in various situations. It allows the sales team to make calls on the go with its telephonic features. For instance, sales representatives can receive calls that come in or dial to connect with leads while displaying their caller identity.

Moreover, users can improve their conversations with automatic call logging or review contextual customer information. Other key features of Freshsales include:

1. Deal and lead tracking: Users can view lead and contact profiles from the CRM on mobile to monitor deal progressions, timeline activities, and interactions.
2. Uber booking: Freshsales allows users to book Uber rides from the application.
3. Email and call from Freshsales: Send emails or make and log calls directly from the software while recording interaction data.
4. Push notifications: Create customer alerts for upcoming meetings or appointments. Messages can also be sent for clicks, replies, and opens on emails.
5. Camera file management: Uploading and scanning capabilities allow users to upload photos using their phone camera and attach them to the appropriate deal, lead, or contact.

While Freshsales can perform CRM on mobile, it has minimal third-party integration capabilities. Business owners who want to incorporate their favorite tools or software into their CRM may have to look at another option.

3. HubSpot

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This CRM on mobile has multiple solutions available, bundled or individually, including a system for content management, operations, customer services, marketing, and sales. Free plans for unlimited users exist, which allow you to test the waters before diving in and signing up for the subscription tier.

HubSpot's user interface has minimal buttons and objects with a calm color scheme for premium usability.

Teams can engage through short message service texting, send emails, upload CRM data through the business card scanner, and manage contact and lead information with HubSpot's CRM software. Users can also place calls through the app after upgrading to the paid plan.

Live chat tools are the standout feature of this innovative CRM software. CRM on mobile means that sales reps can ensure they take advantage of every opportunity by communicating with website visitors via built-in chat widgets.

Critical components of HubSpot CRM include:

1. Event notifications: Users can add push notifications on everything from communication activity with clients to leads generated, deals closed, and more.
2. Live chat and email: Ability to receive and send customers live chats and emails from the app.
3. Attachments, outcomes, and notes: Teams can voice record notes, attach files within the app, and create updates on deal outcomes.
4. Business card scanner: Data is automatically entered into the CRM system when users scan business cards from their smartphone or tablet.

Hubspot gets expensive once users subscribe to a paid plan, making it challenging for small businesses to scale with the software. However, with its free version and CRM on mobile capabilities, it is easy to see why HubSpot is a favorite amongst company owners.

4. Zoho CRM

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Whether you're an entrepreneur or running a small business, Zoho CRM is your reliable companion for managing customer relationships on the go. This powerhouse of a mobile app enables you to stay connected with your clients and leads, ensuring that no opportunity slips through the cracks, even when you're on the move.

Key features of Zoho CRM:

• Intuitive Interface: The user-friendly interface makes navigating customer data and interactions easy, empowering you to make informed decisions quickly.
• Real-time Notifications: Stay updated with instant notifications about client activities, ensuring you never miss an important follow-up or a promising lead.
• Task Management: Efficiently manage tasks and schedules, ensuring that each customer interaction is timely and personalized, fostering stronger relationships.
• Customizable Dashboards: Tailor your dashboard to display the most relevant metrics, providing a comprehensive overview of your sales pipeline and customer interactions.
• Integration Capabilities: Seamlessly integrate with various third-party apps, optimizing your workflow and allowing for smoother data synchronization across platforms.

5. Pipedrive CRM

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When it comes to effectively managing your sales process from your mobile device, Pipedrive CRM sets the bar high. Designed with the needs of small businesses in mind, Pipedrive ensures that every lead is nurtured, every deal is tracked, and every customer is well taken care of, regardless of your location.

Some of its essential features include the following:

• Visual Pipeline: Get a clear visual representation of your sales pipeline, making it easy to identify bottlenecks and prioritize high-potential leads for immediate action.
• Activity Reminders: Never miss a follow-up or an important task with customizable activity reminders, keeping you on track and ensuring timely engagement with clients and prospects.
• Contact History: Access comprehensive contact histories easily, enabling you to understand your customers better and provide personalized experiences that resonate with their needs.
• Goal Setting and Reporting: Set achievable goals and track your performance effortlessly, leveraging insightful reporting tools that provide a holistic view of your sales activities and successes.
• Email Integration: Seamlessly integrate your email with the CRM, enabling you to manage all communication within one platform and ensuring a seamless flow of information between you and your clients.

CRM on Mobile - Conclusion

It's essential to have a CRM system accessible on mobile devices. It allows customer service and sales teams to manage crucial data and customer relationships from anywhere. CRM on mobile devices can provide valuable insights through real-time data analysis, improve customer satisfaction, and increase productivity.

When choosing a CRM, business owners should choose a solution with customization options, ease of use, and integrations with other vendors or platforms. Selecting a CRM with automated synchronization and offline access can also be helpful, as this is useful when internet connectivity is weak.

Ultimately, your business's needs and goals must match the attributes of the correct mobile CRM solution.

Remote sales, insurance, SaaS startups, lawyers, and higher education facilities have used Ringy to handle customer relationship management tasks. The software covers all areas of a sales business, allows workflow automation, and provides in-depth insights into employee and business performance.

Request a demo to find out how Ringy can help your organization scale!