A Guide to CRM Advertising: Benefits, Examples & Tools for Agencies

Welcome to the wild world of CRM advertising, where the lions (advertisers) hunt down their prey(customers) with a precision that would make even the most ferocious jungle predator jealous.

Source

But what exactly is CRM advertising, you ask?

Well, it's a way for advertisers to utilize data and analytics to create targeted, personalized ads that speak directly to their target audiences. It's like having a loyal pet that follows you everywhere and knows what you like. Instead of furry friends, it's a computer program that monitors customer interactions online.

Before you begin to feel like a helpless gazelle in this scenario, fear NOT!

CRM advertising has profound benefits that make it a win-win situation for consumers and advertisers. It helps develop more relevant ads that pique interest instead of bombarding the prospect with irrelevant information. It also assists organizations in building better relationships with customers by understanding their needs and preferences.

But enough with the intro; let's get down to the nitty-gritty. In this article, we'll be exploring the ins and outs of CRM advertising, including:

1. What exactly is CRM, and how it applies to advertising
2. The benefits of CRM advertising for both advertisers and consumers
3. Examples of CRM advertising in action
4. The best CRMs for advertising agencies to use in their campaigns

So strap in, grab a snack, and explore the jungle of CRM advertising. Just keep an eye out for lurking predators (or pop-up ads.)

What Is CRM for Advertising?

More and more companies use customer relationship management software to run their operations. And growth is expected to increase through 2025!

Why?

Like our lion friends need to plan and strategize their next kill, businesses need to plan, manage, and track their sales and customer data.

Before diving into what is CRM advertising, let's shed some light on what CRM is.

It is the process of managing customer interactions throughout the buyer's journey. The objective is to grow strong customer relationships, increase the chances of getting sales, and build client loyalty.

CRM advertising augments marketing software with advertising and social media networks. The foundation of CRM advertising is delivering the best possible customer experience. It allows organizations to leverage client data to create a targeted customer experience across various platforms, such as social media, websites, and other advertising networks, such as Google Sponsored Posts or YouTube Ads.

The table below showcases how a hypothetical business would utilize CRM advertising to target different customer segments with personalized messaging.

In this CRM advertising example, the organization utilizes data from their CMR solution to identify and segment customers based on their behaviors or purchase history. It then creates tailored messages for each category and delivers them through the appropriate channels and at the optimal timing. This approach helps increase customer engagement, loyalty, and sales.

Benefits of CRM for Digital Marketing

Customer Segmentation

No company wants to put itself through doing business with a faceless crowd. Finding the perfect audience is possible.

But how?

With CRM advertising software, of course!

Customer relationship management tools allow you to segment prospects and clients into target audiences. You can select categories and criteria that suit your leads and assign them with a few clicks. Marketing and sales departments utilize segmented lists to run customer-centric campaigns while analyzing the lead pool and sales cycle.

When you know your client base, you can premeditatedly personalized content, tactics, offers, and sales pitches.

Simply put, CRM advertising platforms allow you to understand your customer better by providing information on who is cold as ice, who is on the fence, and who is interested in your offer.

Personalized Marketing

Now that we know who's who in the zoo, it's time to create marketing material targeting them specifically. Building a holistic view of the customer and aggregating the correct data is arduous when making long-term customer relationships.

Personalized marketing helps make the customer feel more heard and cared for rather than just another buck in the field waiting to get hunted down.

The table below highlights a few advantages of personalized CRM marketing.

These benefits highlight why more and more companies are turning to CRM advertising and personalized marketing to increase their marketing efforts' effectiveness. By leveraging technology and data to create customized messaging and offers, companies can better connect with their customers and drive business results.

Lead Management

Your prospects are into you, hook, line, and sinker. But just like a fish before it's caught, your prospective customers need a slight tug to get them to bite.

That's where lead management falls into the ocean (in this case, your sales pipeline.)

CRM advertising analytics allow your company to track meaningful leads, move them through the sales funnel, and close more deals. Prospective customer management is essential because it keeps you communicating with worthwhile customers and prevents prospects from slipping through the cracks.

Customer Engagement

You can craft advertising CRM campaigns that boost customer engagement using different techniques.

How?

By showing consumers what they want to see when they want to.

Over 40% of consumers say the primary advantage of targeted ads is that it reduces irrelevant advertising. In basic terms, they want to only see what they want to see.

CRM advertising comes to the rescue once again.

Your CRM solution is filled with data that can be used for personalized messages (we already know that), but it also helps you ensure the correct ad is delivered to the right person. This will lead to them engaging positively with your ad and ultimately visiting your website (and hopefully turning into a sale.)

Customer Retention

Once leads have been acquired and converted into paying customers, you must do everything you can to retain them as customers and promote client loyalty.

Significant customer turnover can adversely affect your organization, like disrupted cash flow or diminished revenue.

CRM advertising information can be used to encourage repeat business based on past purchases, behaviors, feedback, and more.

You can perform the following with CRM advertising software:

• Track user behavior
• Customer support automation
• Sentiment analysis
• Automated ticketing

These processes can assist business proprietors in identifying problems and quickly addressing them before things get out of control (or that lion pounces on them!)

CRM Advertising Examples

Personalized Emails

Remember when you used to get a generic, one size fits all marketing email that made you want to hit the delete button instantly? Well, those days are long gone, thanks to the power of CRM advertising.

Now, companies are utilizing data from their CRM system to create personalized emails that speak directly to each customer. For example, you recently bought a pair of running shoes from an online retailer. The business could use that information to send you a personalized email that includes:

• A discount code for your next purchase
• A thank you message for your recent purchase
• A recommendation for a related product (e.g., running socks)

The company is more likely to capture your attention and drive repeat business by tailoring the email to your specific interest and purchase history.

And let's be honest, who doesn't love a good discount code?

Dynamic Remarketing Ads

Have you ever browsed an online store, added something to the cart, and then abandoned it at the last minute without completing the purchase? Of course, you have - we all have.

But you may not realize that companies are utilizing CRM advertising to follow you on the internet with dynamic retargeted ads that remind you of the item left behind. It's like having a persistent salesperson follow you and won't take no for an answer.

These ads are personalized to specific browsing behavior and are designed to lure you in and encourage you to purchase. And let's be real—sometimes, we need a little nudge (or pull of the line) to make that final decision.

Social Media Retargeting

You may have noticed that ads on social media channels are getting more and more targeted to your interest and behaviors. Businesses use CRM advertising for retargeting you with ads based on your previous interactions with their brand.

For instance, let's say you recently visited a clothing retailer's website and browsed their selections of dresses. The retailer could use social media retargeting to show you ads featuring their latest dress collection and a message like "Shop the Latest Style Now."

These ads are designed to keep the retailer in mind and encourage you to buy their products.

Personalized Landing Pages

Have you ever clicked on an ad only to be taken to a landing page that feels utterly unrelated to what you were expecting? It's like showing up to a party wearing a suit and tie only to find out it's a Hawaiian shirt affair.

Companies are using CRM advertising to create personalized landing pages that align with the messaging and offers in their ads. For example, let's say you clicked on an advertisement for a fitness studio offering a free trial. The landing page you're taken to could include:

• A personalized message welcoming you to the studio
• A call-to-action to sign up for the free trial
• Testimonials from other satisfied customers
• A video showcasing the studio's facilities and classes

By creating a landing page tailored to the ad's messaging and offer, the company is more likely to convert the click into a lead or customer. It's like showing up to a party and finding that everyone else is wearing a suit and tie—you feel like you're in the right place and more likely to stick around.

Best CRM for Advertising Agencies

Ringy

Source

Are you tired of managing your advertising campaigns with spreadsheets and sticky notes? Do you want to take your agency's marketing strategy to the next level?

Look no further than Ringy, the CRM explicitly designed for advertising agencies.

Ringy is like a gazelle - it's quick, nimble, and able to outrun the competition. But what sets Ringy apart from other CRMs on the market?

Let's take a closer look at its top features:

1. Customizable dashboard: Ringy allows dashboard customization to fit your specific requirements, making it easy to track leads, clients, and campaigns in a centralized location.
2. Lead and customer management: The software makes customer and lead management simple. Contact information, purchase history, interaction data, and other activities can be viewed.
3. Campaign tracking: Ringy allows tracking campaigns from beginning to end, including budget, goals, and results.
4. Collaboration tools: Your team can now enjoy working together in real time with features including file sharing, assigning tasks, and open communication channels.
5. Integration: The software integrates with all the tools already in your existing tech stack, including project management tools, Google Calendar, Google Analytics, and email marketing platforms.

Ringy is the perfect CRM for advertising agencies looking to take their marketing strategy to the next level.

With its customizable dashboard, lead and client management tools, campaign tracking, collaboration features, and integration capabilities, Ringy is like a gazelle that can outrun the competition.

So why settle for a clunky, outdated CRM when you can have the best? Give Ringy a try and see the difference for yourself.

Monday.com

Source

This platform is highly customizable and robust, helping to streamline workflows while monitoring all aspects of the customer's journey with your advertising agencies—from lead generation to post-project assistance.

The dashboard is divided into board and folder, allowing you to utilize up to 50 columns to manage groups, leads, or projects. You can assign tasks or score leads through Monday.com's intuitive user interface.

Monday.com allows you to create a custom sales pipeline based on specific information and needs for your prospects. You can also develop workflows that assist in getting the most out of your data while automating customer engagement tasks.

Here are three Key features of Monday.com:

1. Has an innovative user interface that allows you to identify any potential issues in your customer sales cycle
2. Easily customizable to monitor all elements of the sale process
3. Has native integrations with apps and tools you already utilize, such as DocuSign, Excel, Gmail, and more

Monday.com is a powerful tool that helps your advertising agency thrive.

So what are you waiting for? Try it and watch your productivity soar like a gazelle (except with less danger from predators.)

Capsule

Source

This platform enables users to monitor client-facing activities, organize projects, and manage deals in the sales pipeline. Capsule's sales dashboard gives you a dynamic summary of potential opportunities, including:

• What you need to do next
• Where the prospect is in the sales pipeline
• The lead's potential value

The software is reliable and has robust integration capability with accounting tools like FreeAgent, Xero, and QuickBooks.

You can store and monitor all contacts, vendors, leads, and customers in a centralized location while receiving a complete view of the sales pipeline. This is imperative for teams who need client or supplier information on the go.

With a free 30-day trial, Monday.com is excellent for small to medium businesses looking to start CRM advertising.

FAQs

What Is a CRM?

CRM stands for Customer Relationship Management. The software system helps businesses manage their interactions with customers and potential customers.

Why Do Advertising Agencies Need a CRM?

Advertising agencies work with multiple clients and projects at the same time. A CRM can help them manage client information, project deadlines, budgets, and communication in one central location. It can also help them identify new business opportunities and improve client retention rates.

What Features Should I Look for in a CRM for Advertising Agencies?

Some key features include customizable workflows, real-time collaboration, project management tools, integrations with other software tools, mobile apps, and an intuitive user interface.

How Do I Choose the Right CRM for My Advertising Agency?

It's essential to consider your agency's unique needs and budget when choosing a CRM. Look for a solution that has the features you need, is easy to use, and provides good customer support. You can also read reviews and compare pricing options before deciding.

Can a CRM Help with Lead Generation and Sales?

A CRM can help you track leads and sales opportunities while creating targeted marketing campaigns to reach potential customers. It can also help you analyze customer data to identify trends and improve your marketing strategies.

Are CRMs Secure?

Yes, most CRMs have security measures to protect client data and communication. Choosing a CRM provider with robust security protocols, such as data encryption and two-factor authentication, is critical.

How Much Does a CRM for Advertising Agencies Cost?

The cost of a CRM varies depending on the provider and the features included. Some providers offer pricing plans based on the number of users or projects, while others may charge a monthly or yearly fee. Comparing pricing options and considering your budget before choosing a CRM can alleviate financial pressure.

Do I Need Any Special Training to Use a CRM?

Most CRMs are designed to be user-friendly and intuitive, so you shouldn't need any special training to use them. However, some providers offer training resources and customer support to help you get started and troubleshoot any issues.

CRM Advertising - Final Thoughts

If you're an advertising agency, a CRM advertising tool can help you streamline your workflow, manage your projects, and improve client communication.

Choosing the right CRM can be overwhelming, but it doesn't have to be. Look for a solution that offers the features you need, is easy to use, and fits your budget. And if you want a recommendation, we highly recommend Ringy as the best CRM for advertising agencies.

With its customizable workflows, real-time collaboration, and mobile app, Ringy is the perfect solution for any advertising agency. It's like a gazelle on steroids - quick, agile, and powerful. Its intuitive user interface makes it easy for your team to get started without special training.

So what are you waiting for? Request a demo and watch your agency roar like a pride of lions (except with less savagery.)